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A Creative Director / Head of Design with over ten years of experience in crafting meaningful products, digital experiences & brands. Most recently I founded Companion, a studio that partnered with businesses to fulfil their creative & business potential in a strategic, balanced way.

Over the past five years I have led and built teams of creatives and technicians to tackle complex problems and create opportunities for businesses to thrive in an ever more uncertain world. Design is a powerful tool and using it to care more about the world around us and those we share it with is critical for a better future.

Building creative environments that enable colleagues and collaborators to thrive is a key part of my work and I believe that investing in great people and lifting them up is the way to make the best work, so as a lead I often act as the ‘bridge’ that knits together teams, sets processes and solves complex problems.

Additionally as part of my work I have also taught as an Associate Lecturer at the University of the Arts London since 2015 and founded Pair Up, a platform for mentorship and problem solving in the creative community that has over 500 users offering their time to help.

I’m currently looking for new opportunities (lead, head of & director level) and a full portfolio is available upon request.

You can read about things I have worked on or said in It’s Nice That, AIGA Eye on Design, Creative Review, Dezeen, Hover States, Eye Magazine, Lecture In Progress.

Curated is an eCommerce platform offering expert-guided shopping in 20 categories like skiing and golf, with over 2,000 experts across America. We worked with them to redesign their brand & product, bringing their strategy of 'Real Experts' to life.

Companion, 2023

Limna is an iOS app that democratises the art market with the most comprehensive database and machine learning for price and trend predictions. We crafted its digital identity, user experience, product strategy and design.

Companion, 2021

We collaborated with VanMoof and Modem on a modular digital installation designed around their signature dot-matrix to showcase rider data and impact in 15 global stores, with each city pulling in it's data from where it is located.

Companion, 2021

Pair Up

Pair Up is a place for creatives to find and offer their time to others to share, learn and problem solve with each other. It is designed to make what is typically inaccessible due to financial or location factors more accessible & non-hierarchical.

The DO Lectures brings together some of the worlds greatest change makers to a farm in west Wales to encourage others to go DO.

Companion, 2021

Uncrowd helps companies move on from sketchy surveys and gain objective data on how their customer experience measures up to their competitors.

Companion, 2022

The best stories deserve the best storytellers, and Alexander puts original storytelling from David Tenant, Helena Bonham-Carter, John Malkovich & many more in your hands. Working with Lane & Associates.

Companion, 2022

Companion

Companion was a design studio that partnered with companies to create brands and digital products that inspired and created a better future for people and planet.

2020 - 2023

PIVOT is the talent consultancy for startups and scale ups, offering a fresh take on talent acquisition for the US market.

Companion, 2022

A demo store for Sanity & Shopify to show their Hydrogen app store integration and the benefits of creating remarkable shopping experiences powered by authentic stories.

Companion, 2022

A redesign for &Daughter, a ten year old family-run knitwear brand that focuses on ethical sourcing and local craftsmanship in the British Isles and Ireland. We focused in on their natural yarns and commitment to sustainability and heritage.

Companion, 2022

Synthesis is created by global experts on the research, advisory and execution services of financial risk. It aims to democratise risk management, enabling a broader range of companies, NGOs and charities to protect themselves from financial exposures.

Companion, 2022

Aurelia's simplifies accounting for businesses, liberating them from financial burdens. Through intelligent automation, it reinvents financial management, giving accountants and businesses in the UK the freedom to focus on meaningful work.

Companion, 2023

Micro marketing for start-up Anyone, an app designed to aims to turn five minute conversations into meaningful mentorship.

Companion, 2022

Cellular Goods, the UK's 1st DTC cannabinoid firm on the London Stock Exchange, designed & built a modern eCommerce platform in <1 year from company creation, crafting cleaner, greener, and purer cannabinoid products.

Companion, 2020

Del Core

Partnering with Lane & Associates to launch a new fashion house for designer Daniel Del Core, mixing his sense of classical beauty and a love for nature.

Companion, 2020

Vyrao

Launching a new fragrance brand with neuroscience-backed formulations and clean, ethically sourced ingredients.

Companion, 2020

In collaboration with SPACE10 & IKEA, BEEHOME brings bees back into our gardens with a free, open–source design for bee homes that can be used by anyone, anywhere. An honourable mention for Fast Companys best experimental design project of the year 2020.

Project Lead, Bakken & Baeck, 2020

A new hub for one of the world's greatest and most recognisable footballers, David Beckham.

Digital Director, Freelance, 2019

A redesign for Conde Nast publication LOVE, aimed to increase readership and discoverability for users and increase revenue from space for advertisers, whilst retaining the core raw, almost ‘brutal’ aesthetic of LOVE.

Freelance, 2019

Launch for one of the most talked about books of 2019, Banksy Captured by Steve Lazarides, which was featured on the BBC, Sky News, The Independent, CNN, LAD Bible, New York Post, Dazed Magazine and many more selling over 10,000 copies.

Freelance, 2019

An interactive website for my Frieze Academy talk, 'The Art of Creative Direction'. I was uncertain of what to talk about and fearing babbling on at the audience, instead people could ask me a question in advance by speaking into the browser.

Freelance, 2019

A new home for one of the oldest and most prestigious photographic agencies in the world. If there’s a photo you love, it’s probably been taken by a Magnum photographer.

Design Director, Future Corp, 2018

David Collins Studio

An editorially driven portfolio for Londons most prestigious luxury interior design company David Collins Studio.

Snr. Digital Art Director, Future Corp, 2017

Grain

Grain celebrates the vision of the world’s best architects, designers and property developers by crafting beautiful digital and physical experiences.

Snr. Digital Art Director, Future Corp, 2017

Unmade

A new site that’s befitting of Unmade, a company transforming the fashion industry and shifting from it's B2C model to a B2B model.

Snr. Digital Art Director, Future Corp, 2017

Immersive website & digital campaign launching a new athleisure brand founded by Beyonce aimed at people that live and work in their workout clothes. The site hundreds took video clips & images and procedurally generated a tv-like experience on the fly.

Digital Designer, Jonny Lu Studio, 2016

Call This Number is a video text subscription service that broadcasts raw, lo-fi live streams in a garage in North London from a range of artists such as Bobby Gillespie, Yak and Jeremy Deller that expire upon initial viewing.

Digital Designer, Jonny Lu Studio, 2016

The first 'proper' website I developed, for the Artists' Collecting Society who are a not-for-profit dedicated to the collection and distribution of Artist's Resale Right Royalties.

Designer & Developer, THIS IS Studio, 2014

Interactive iPad website installed in an exhibition for M+ Museum in Hong Kong

Interactive Intern, Studio Hato, 2014

Printed Pages was a magazine ran by It's Nice That. Somehow I ended up designing & developing a microsite for a new edition.

2014

A summer school myself & friends created as an alternative take on design education with workshops from Anthony Burrill, Rejane De Ballo, Marc Kremers, Studio Hato and more.

2014

An interactive site where people could position, rotate and scale shapes to make typography. Again, published on tumblr as I learnt my way through jQuery.

2012

My first attempt at a website. It was 'published' on tumblr (great free domains when you just delete the theme)!

2012